Automated insights

​

What is the Insights section for?

Matrix → Insights (Matris → Yorumlar) evaluates product interest, sales, stock and search records against defined rules. When conditions are met, it shows automated insight cards for your review. These insights are not customer reviews.

​

How to use it

1. Open Insights (Yorumlar).
2. Choose the period and scope using Last seven days (Son 7 gün), Last thirty days (Son 30 gün), Last ninety days (Son 90 gün) or Filters (Filtreler).
3. Check the date range and branch shown on screen.
4. If insights are present, read the product name or search phrase. Assess Evidence and sample (Dayanak ve örneklem) on the card using the explanations below.
5. Compare the finding with the relevant Products (Ürünler), Searches (Aramalar) or Conversion (Dönüşüm) report. Click Refresh (Yenile) to reload the data.

​

When are insights generated?

​

Interest is present, but sales conversion is low

Shown when the product has at least 20 interactions in the selected period and its conversion rate is below %5. For example, if 3 of 100 interactions match a sale, the rate is %3 and this insight is generated. A rate of exactly %5 does not meet the condition. Evidence and sample (Dayanak ve örneklem) on the card shows the interaction count. Interactions here are calculated from product views and sales scans. See Interpreting the conversion rate for details. This insight does not establish the cause of low conversion; it signals that you should review product information, pricing and the sales process.

​

Interest is present, but stock is insufficient

Shown when the product has at least 5 interactions in the selected period and its current stock in the system is zero or below. For example, a product has 8 interactions but its current stock is zero. The system highlights this for review. Evidence and sample (Dayanak ve örneklem) shows the interaction count. Here, demand means recorded product interest; it does not mean an order has been placed or that a purchase is certain.

​

In stock for a long time, with no sales movement

Shown when the calculated time in stock is at least 30 days, current stock is greater than zero and the quantity sold in the selected period is zero. For example, a product that appears to have been in stock for 45 days and has no sales in the last 7 days may produce this insight in the report for the last 7 days. This does not mean it has never sold during those 45 days. Evidence and sample (Dayanak ve örneklem) shows the calculated number of days. Time is calculated from the latest stock entry to today. For individually tracked products without a latest entry record, the product creation date may be used. Do not interpret this as the separate time in stock of every physical piece.

​

No products found for this search

Shown when at least 5 searches with no results for the same phrase were recorded in the selected period. For example, if the same phrase was searched 6 times with no results, this insight is generated. The card contains the search phrase and the number of searches without results. Check product names, the search phrase and whether the product is available within the relevant scope. This count is not the number of distinct customers.

​

What does No records yet mean?

The message No insight with sufficient evidence for this period (Bu dönem için yeterli dayanağı olan bir yorum yok) in the image means no evaluation within the selected scope meets the conditions above. This does not mean there were no sales or interactions. Records may exist without meeting the insight thresholds. For example, a product with 10 interactions and zero sales does not produce the low-conversion insight because it has not reached the threshold of 20 interactions. Expand the date range if needed, check the filters and review the relevant reports. The absence of insights alone does not establish that every product is free of issues.

​

Screenshot

Open the full-size image All topics in Matrix reports